FESA - Future of Equestrian Sport Alliance
A global alliance safeguarding equestrian sport and business through research, standards, and investment.
What is FESA?
Alliance Safeguarding the Future of Equestrian Sport
An independent, cross-stakeholder alliance building the future of equestrian sport through standards, research, and investment in new platforms and pathways.
The Challenge
Equestrian sport faces existential risks: Olympic status under review, rising animal welfare concerns, declining youth engagement, and financial fragility across the ecosystem.
Millions of livelihoods — from riders, trainers, and grooms to farriers, breeders, and event organisers — depend on the sport’s sustainability.
Our Mission
To protect, modernise, and grow equestrian sport — with or without Olympic retention — ensuring its long-term viability, reach, and economic vitality.
Our Solution
FESA is a global alliance uniting key stakeholders from: industry, federations, sponsors, breeders, vets, riders, universities, investors, scientists, and technologists to:
1. Provide a solution space for action - Analyse, problem solve and facilitate.
2. Safeguard Livelihoods – Support the millions employed across the equestrian ecosystem.
3. Modernise the Sport – Integrate real-time data, broadcast innovation, and fan engagement models (inspired by SailGP).
4. Elevate Performance & Welfare – Invest in science-based athlete/horse preparation andgold-standard welfare practices.
5. Build Sustainable Growth – Create new revenue streams through sponsorship, technology, education, and grassroots participation.
Our Advantage
Unique Positioning: First global alliance dedicated to equestrian’s future.
Industry Partnership: Early collaboration with major university and leading innovators.
Scalable Model: Centralised research, advisory, and technology hub replicable across disciplines.
Future-Proof: Protects stakeholders whether Olympic status is retained or not.
The Impact
Reinforce, protect and ensure animal welfare is center stage.
Preserve and grow a $300bn global industry.
Protect millions of livelihoods.
Inspire the next generation of equestrian athletes and fans. Guarantee the perennity ofequestrian sport — Olympic and/or beyond.
6
Stakeholder segments served
7
Core initiatives
5
Year strategic horizon
3
Scenario pathways
Our Services
Market Dynamics
Elite competition, sponsorship & media, events, training, and trade—ranked by impact and urgency.
Stakeholder Programs
Targeted playbooks for athletes, organizers, federations, brands, breeders, and communities.
Get Involved
Membership, working groups, and partner opportunities to shape the sport’s next decade.